Verizon has reportedly sold over 100,000 Motorola Droid handsets on the first weekend they went on sale. 1
Apple’s iPhone allegedly smashed the 10,000,000 (that is ten million) sales during 2008. 2
These statistics are phenomenal, there are a huge number of devices out there in users hands that I feel are being neglected when it comes to general web development, digital campaigns and online marketing. Sure there are various services that cater specifically for these platforms, the likes of AdMob which has been recently acquired by Google.
There has been around 10 new Android handsets announced for the last quarter of 2008 or early 2009 – smart-phones are quickly replacing all other handsets out there. Networks are continually being upgraded and data speeds to these devices are increasing all the time.
What is lacking however is consideration for these devices when developing digital campaigns.
Most web campaigns seem to focus on the desktop user, where there is gradual trend away from desktop based web surfing to hand-held devices (smart-phones, portable Internet enabled gaming devices and PDAs) and lounge-room based devices. Over the last month alone mobile-based web surfing has risen from 0.6% of all traffic to around 1.6% of all traffic. 3
Is your website ready to handle this? I do a large portion of my web surfing from my HTC Magic Android based smart-phone and it continually surprises me how many websites do not cater sufficiently for mobile platforms. While I’m a huge fan of the services of my carrier, Optus (a SingTel company) here in Australia even they fail in some aspects. They run a regular “Bonus Rewards” campaign for every pre-paid recharge over $30.00. Once you recharge a code is delivered via SMS which needs to be entered into their website. They earn some points for providing a non-Flash based version of this site, but even the standard web version does not render adequately on the Android browser (and probably not on the iPhone browser either, both being Apple Webkit based browsers). Important parts of the page are rendered outside of the margin and are almost completely in-accessible. This is something that I would have assumed would have been designed to be used by mobile Internet enabled devices – isn’t that what they’re trying to sell?
More and more digital agencies seem to be focused on Adobe Flash based content online. Not only is this horrible for Search Engine Optimization it really causes issues with portable devices – most of which currently do not offer any flash based support (though I hear rumours that this is changing in the near future on both Android and iPhone based platforms). Even if there is flash support, most of these campaigns or sites are designed specifically for very large screen sizes, which again would make them almost unusable.
Digital agencies and designers need to start taking notice of this, as they are already forcing a large portion of their potential audience to “come back later, when you’re on a real computer”. However, I do understand I am probably in the minority right now as far as users who consume most of their online content on a 3.2″.
I’m writing this as my first article in a freshly re-vamped site, complete with CrowdFavourite’s WordPress Mobile Edition plug-in, providing a very nice mobile based interface for browsing Wordpress blogs – I encourage anyone out there with a WordPress based blog to install this simple plug-in to easily accommodate the mobile user. I’m sure other publishing platforms provide this too.
I can understand also that glitzy designed campaigns and competitions making extensive use of Flash for their user interfaces aren’t going to disappear any time soon (I personally work on the back-end of many such campaigns), little needs to be done to make these sites or interfaces standard and mobile web friendly. I’m not suggesting the entire user experience needs to be provided on a small scale – however the core information and perhaps even core functionality of a site can be provided to a user, with minimal additional effort.
References
- Computerworld: Verizon Sold 100,000 Droids over first weekend.
- AppleLot: iPhone to smash 10,000,000 sales in 2008
- StatCounter.com: Desktop vs Mobile Oct 2009-Nov 2009