This article explores some of the most useful aspects of social media for a brand or product. I’ve used Australian based organisations to demonstrate some of the principles both what I consider to be successful or well implemented strategies and those I consider could have been done better.
Posts Tagged ‘Social Media’
An effective social media campaign
August 25th, 2009
4 Comments
It’s not all that often that an advertising campaign grabs my attention and actually gets me curious – it’s even less often that I see a campaign that makes effective use of social media. Even more rare than both those things, a campaign I actually feel compelled to blog about – today these things happened.
This ain't no fad
August 22nd, 2009
4 Comments
Recently I’ve noticed a lot of commetry on Social Media/Networking being a “fad” – It’s pretty obvious to me, watching and participating in the development of electronic communications over the last twenty years that it is in no way a fad, it’s a logical evolution in the way we communicate and socialise.
