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Jared Quinn :: Articles
Jared Quinn

IT Consulting :: Design :: Events Management

Articles

Articles written by me on various topics.


Building a Better Blog? … Really?


Sitting down to relax today after a lengthy night’s work on a WordPress blog for a new client, I turned my attention back to jq.info and decided I needed to look about for more ideas on promoting, and bettering the site.

It’s one of my many obsessions. I ended up with the Google search successful blog promotion. The first page of results wasn’t too bad, a few hits from sites that any search in this area of research tends to pull up, the good ones.

Then, there was an average one:

Great content on that one, but the layout was nausiating, especially as i’m currently using ’s laptop, binky, and sitting on a lounge a reasonable distance from it. Enlarging firefox’s fonts just slightly made things horrible. At least the content is good, something more then what I can say for the site that in essence caused this post.

Before I go on, I do need to point out that I am not the world’s best speller, nor is my grammar terribly good on occasion. I do often get to have a read over posts and pages of my site to ensure they actually make sense to read (she recently did this on my subList documentation page and made huge improvements).

Anyway. JaredQuinn’s “You Can’t Be Serious” award goes to…

http://www.buildabetterblogsystem.com/

Starting with the fantastic suggestion to:

“Fire Your Web Designer!”

Great idea guys, the last thing the Internet needs is more badly designed, unusable blogs!

“You should be blogging because blog attract readers who make more money, and are more likely to buy things online!”

Excuse? Because Blog Attract Readers? This sort of grammar in a far too large headline in the middle of the page is just screaming for me to want these guys to makeover my blog!

Anyway, the page looks so bad, it goes on and on and on, I’ve read most of it now a couple of times and sat here amazed at how much like a 30 minute telemercial, including photos and snippets of “oh your so wonderfull.” from people who may have used the “service” these guys offer - which seems to be selling e-books?

They do have blog, it can be found at http://www.buildabetterblog.com, but when you take a look at posts like this one ones head begins to spin violently ready to explode.

When it comes to technical services, they should be provided by technical people, organisations and people who know what they’re doing, not just a marketed product. So on that note I’m giving up the idea of “blog promotion”, the good old “word of mouth” (or in this case inbound links and Google search results).

I’ve given the “You Can’t Be Serious” award earlier, now I’ll give out my “So Serious, It’s Good For You” award:

  • Redwood Virtual

    Virtual Linux Servers - the website speaks volumes. No glitz, no glammer, just the facts.

  • SEO Company

    Search Engine Optimization - again the website speaks volumes. No glitz again, just the facts… and Bob’s Hat.

  • VCS Web

    DNS Hosting and other goodies - see a theme here. Website is again reliable and functional, much like the service they provide.

… oh and of course jaredquinn.info…. :-)

WordPress Blogging Essentials


While performing WordPress installations for several clients lately, they have asked me “what are the essentials?”, there are a few good lists of essential plugins out there and loads of information on WordPress SEO.

This article is the list of what was done with JaredQuinn.info and on Bob Mutch’s SEO Company blogs for Plugin Installations and SEO.

Plugins

Search Engine Optimisation

Search Engine Optimising a WordPress blog is a relatively easy task thanks to the excellent construction and ease of customisation of WordPress.

Permalinks

The single most important thing to do with WordPress for SEO is Permalinks. In the WordPress administration panel ensure you set your permalink structure, it can be found under Options. Pick a structure to use and stick to it, changing it will cause you problems with any inbound links.

The permalink setting I use for JaredQuinn.info is:

/%category%/%year%.%monthnum%.%day%/%postname%/

Titles

Next, some modifications to your theme are necessary. Most search engines display the meta title tag in the search results, it is important to have something meaningful in there.

To produce the titles on this site I use:

<title><?php bloginfo(’name’); ?><?php if ( is_single() ) { ?> :: Blog Archive <?php } ? <?php wp_title(); ?></title>

There is no use setting a neat title in your theme and then using useless titles in your posts and pages; put some thought into each and every one.

Keywords

Using keywords is useful for SEO; to do this use the Keywords plugin mentioned in the previous section. It adds a keywords() function to WordPress. In each of your posts/pages you can add a Custom Field named Keywords. Set this to the comma seperated list of Keywords to use.

<meta name=”keywords” content=”jared,quinn,it,consulting,consultant,design….,<?php echo keywords(); ?> />

Description

The Meta Head Description plugin extends the wp_head(); function to include a description tag. Description META tags are used by search engines such as Google as the text displayed in the results instead of whatever the crawler happen to find.

Make sure your theme calls wp_head(); in header.php.

Standards Compliance

Crawlers and other robots will understand your page better if it is standards compliant. I prefer all my pages to strictly adhere to XHTML 1.1; however this is not always entirely possible. You can use the Validator at validator.w3.org to validate your code. I personally prefer pages with NO errors and NO warnings. If you are going to the effort to ensure compliance it’s worth making sure you have a valid DOCType , Content-type and Character set.

While on the subject of WordPress themes, the theme you pick is important. JaredQuinn.info uses a fully XHTML 1.1 compliant theme, which is loaded content first followed by navigation. This means that crawlers and spiders see the important parts of the page first!

Content… Content… Content!!

Getting higher rankings on Google and other search engines is all about links. The best way to get links is having content that is worth linking to. If you don’t have content worth linking to, it’s pretty pointless getting a #1 ranking, not to mention annoying to the rest of the world.

Google Sitemaps

Google sitemaps are a useful way of providing the full structure of your site to Google in a single easy to use format, which is even easier to accomplish using the WordPress Google Sitemap Generator plugin.

References

The first time I considered SEO for a WordPress blog, I found the following pages invaluable: