It’s not all that often that an advertising campaign grabs my attention and actually gets me curious – it’s even less often that I see a campaign that makes effective use of social media. Even more rare than both those things, a campaign I actually feel compelled to blog about – today these things happened.
Archive for August, 2009
Waving Web
August 15th, 2009
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Google itself says “A wave is equal parts conversation and document.”. I’d personally prefer to think of it as a live document, and not psuedo-live. It is live because a Wave can be edited by multiple people, simultaniously and all changes can be dispersed to all users.

