Archive for August, 2009

An effective social media campaign

It’s not all that often that an advertising campaign grabs my attention and actually gets me curious – it’s even less often that I see a campaign that makes effective use of social media. Even more rare than both those things, a campaign I actually feel compelled to blog about – today these things happened.

This ain't no fad

Recently I’ve noticed a lot of commetry on Social Media/Networking being a “fad” – It’s pretty obvious to me, watching and participating in the development of electronic communications over the last twenty years that it is in no way a fad, it’s a logical evolution in the way we communicate and socialise.

Waving Web

Google itself says “A wave is equal parts conversation and document.”. I’d personally prefer to think of it as a live document, and not psuedo-live. It is live because a Wave can be edited by multiple people, simultaniously and all changes can be dispersed to all users.